What we do best is help real estate businesses reach more people, close more deals, and create freedom with systems and AI. Plug and play sales funnels and custom workflow automation, built into one all-in-one AI marketing platform for any real estate business.
Plus, get customers to find you with our drag and drop funnels.
Convert your online visitors into actual paying customers.
Create your web presence exactly the way you want.
Turn your knowledge, passion, or experience into revenue.
Manage your students or leads and turn them into fans.
Create an online store to sell your products online.
Reach and engage with your audience where they are.
Run A/B tests on your websites, funnels, or email campaigns.
Create a blog that positions you as an expert in your industry.
Get all the data you need to grow your business.
Easy and powerful drag and drop page editing experience.
Create powerful workflows to automate your marketing.
Create your products once and sell them inside any funnel.
Where your database, conversations, and systems finally work together.
Welcome to Apex, a different way to think about managing your database and running your real estate business. This is not about adding another tool or piling on more technology. It's about creating clarity by bringing your leads, conversations, marketing, and follow-up into one intentional system.
Apex was built to address the common frustrations agents experience with disconnected platforms, manual tracking, and CRMs that don't reflect how real conversations happen. Whether you're exploring what's possible or looking for a better way forward, Apex introduces a more thoughtful, supported approach to managing your database so it works with you, not against you.
The Apex CRM includes 71 built-in workflows created by agents, for agents, with real-life scenarios in mind. Every workflow was designed around the pain points agents actually experience, not theory. That means the system knows what to do when a contact replies, opens an email, responds positively, responds negatively, or engages in a way that normally breaks automation. Instead of stalling or requiring manual fixes, workflows intelligently divert based on real responses so conversations stay human and follow-up stays on track. The result is automation that actually works in the real world, not just on paper.
Every system inside the Apex CRM starts with clean, intentional lead capture. From forms and funnels to calendars and contact intake, leads are organized correctly the moment they enter the system. No floating contacts. No missed handoffs. Everything is tagged, tracked, and placed where it belongs so follow-up can begin immediately without confusion.
Apex also includes a built-in webinar workflow that distinguishes between leads who register, attend, or don't attend, and adjusts follow-up accordingly to keep momentum moving forward. To support consistent lead flow, we also work directly with clients to create and run Facebook ads that connect to these workflows, ensuring leads are captured, nurtured, and converted inside one cohesive system.
Apex workflows are built to handle real conversations, not just ideal ones. With 71 agent-built workflows, follow-up adapts based on how contacts actually respond. To support this, Apex includes AI agents trained with a structured Knowledge Base and clear boundaries for what they can and cannot say. These AI agents assist with responses, keep conversations moving, and maintain consistency while staying aligned with your voice and business rules, so no lead is ignored, mishandled, or left without a thoughtful response.
The Apex CRM is built to be the central hub of an agent's business, functioning as a true command center rather than just a place to store contacts. The pipeline is structured with clear, intentional stages that guide agents from first contact through closing and into long-term follow-up. This CRM was built after years of training agents on multiple CRM platforms and seeing the same frustrations repeat. It is fully built, organized, and ready to use from day one, with plug-and-play pipelines, workflows, and structure already in place, backed by hands-on onboarding, training, and ongoing assistance.
Apex is designed to help agents fully leverage the database they already have, turning past conversations and existing contacts into ongoing opportunities. With built-in tools for broadcasts, re-engagement campaigns, and long-term nurture, agents can stay consistently in front of leads and past clients without rebuilding campaigns or starting from scratch. Every marketing effort is supported by intelligent triggers connected directly to workflows, so marketing stays aligned with real conversations instead of requiring manual pausing or fixing.
Users will have access to a weekly training series featuring top producing agents from across the country. These sessions focus on real strategies, systems, and workflows that high performers are using in their businesses today. All trainings are recorded, and users will receive access to every PDF, resource, and supporting material shared during each session, making it easy to revisit and implement at their own pace.
The Apex Mindset course is designed to help agents build the mental foundation needed to lead, grow, and scale a sustainable business. This course focuses on clarity, consistency, and decision making so your systems, actions, and goals align. Users will have access to guided lessons that cover discipline, focus, confidence, and ownership, along with practical frameworks to help navigate growth, pressure, and change.
A practical course designed to show how AI can be used to streamline daily tasks, improve consistency, and support smarter decision-making in a real estate business. This playbook focuses on real-world use, not hype. Agents learn how to apply AI to content creation, communication, follow-up, and business operations in a way that saves time and reduces overwhelm.
This is not a "taxes are boring" class. This is a behind-the-scenes look at how high earners and business owners legally keep more of what they make. In this exclusive seminar, you'll learn how the tax code actually works for those who know how to use it.
You'll learn about:
This class is for entrepreneurs, investors, and high-income earners who are tired of overpaying and ready to understand the rules the wealthy already play by.
Apex Reserve is a comprehensive resource library designed to support agents with content, systems, and assets they can actually use. Everything inside is organized by category so agents can quickly find what they need, when they need it. This is not theory. This is execution support.
Multiple hook libraries and content frameworks designed to increase visibility, engagement, and lead generation, built to eliminate content block and help agents show up consistently without guessing what to say.
Done-for-you seller guides, checklists, and educational resources designed to attract, nurture, and convert seller leads. These templates are designed to be branded, shared, and used immediately.
Buyer-focused guides and educational content that help build trust, answer common questions, and support buyer conversion, for both first-time and experienced buyers.
Additional guides designed to support local branding, lifestyle marketing, and niche conversations, so agents can show up as local experts and trusted advisors.
Customizable, ready-to-use social media templates to support consistent posting and branding, built to save time and remove design friction.
Coached by Kris Durbin
Coached by Jackie Durbin
Email marketing is the heartbeat of every scalable online business. It's how you stay in front of your audience, deliver value, and turn interest into action on autopilot. With the right system in place, every message becomes a chance to build relationships, increase conversions, and create predictable income month after month.
Apex was created because I've spent years working alongside agents and seeing the same frustrations come up over and over again. Great agents with strong work ethic, solid relationships, and big goals were being held back by systems that were either too complicated, half-built, or never truly designed to support how real estate actually works.
Before Apex, I spent nearly two decades as a teacher, which deeply shaped how I approach systems, education, and support. After leaving the classroom, I spent the next three years training agents across the country and helping them build and implement CRMs. No matter the platform, the same pain points kept surfacing: confusion, overwhelm, and a lack of real guidance once the software was purchased.
I believe your CRM should make your business feel clearer, not heavier. My role inside Apex is to make sure agents aren't just handed tools and left to figure things out, but are supported, educated, and confident in how they use them.
What Jackie Does at Apex
Kris is the AI architect behind Apex, focused on building intelligent systems that help agents work smarter, not harder. His role centers on developing AI agents that function as virtual assistants inside the CRM, supporting daily operations, follow-up, and growth in a way that feels helpful, not overwhelming.
Inside Apex, Kris is responsible for ensuring AI is implemented intentionally, with clear boundaries, training, and purpose. These AI agents are designed to support real estate workflows, assist with conversations, and reduce manual workload while staying aligned with how agents actually do business.
In 2026 and beyond, agents will face a choice: embrace technology with clarity and support, or risk being left behind. Kris's role inside Apex is to make sure agents don't have to navigate that shift alone.
What Kris Does at Apex
Apex Initiative is on the cloud, so any updates or new features we add will automatically appear in your account, and you'll get all of this for free.
We offer flexible payment plans, and you can cancel at any time with no long term contracts or commitments.
There is a setup cost, depending on the "seat" needs for each agent. There is also an annual renewal fee.
Yes, we have support available and also a full calendar of open Zoom sessions weekly for troubleshooting.
No. This CRM was created for people who want to build a website without needing an entire IT department. You can log in and start clicking to create all the pages you need for your funnel from our members area.
All content is completely owned by you. We do not have permission to use that content or contact your users for any reason. It's simply a tool for you to deliver your own unique content.
Your data won't be accessible after you cancel your account, but don't worry, you'll have the ability to download CSV files of your contacts and members before taking that step.
Simply send an email to [email protected].
This is a big decision for your business. You don't need more noise, you need clarity. Share your info and we'll walk you through how Apex works, what it automates, and whether it makes sense for where you're at right now.
Let's start the conversation.
Schedule your free demo call today and see exactly how Apex fits your business.
Schedule Your Free Demo